The politest café in France
In Nice, in 2013, a café put up a chalkboard that became famous. “A coffee” cost 7 euros, “A coffee, please” 4.25 euros, and “Hello, a coffee, please” just 1.40 euros.
The owner never really charged those prices. The effect, however, was very real: his regulars began laying on the politeness, laughing as they did.
Chapter 3, Greetings and introductions














